page answers some questions about liability, copyright,
privacy and other aspects of using this site.
FAQs about liability
you pointed me to another site but its information is
For starters, have a look at our liability
We make all reasonable efforts to ensure that information
in our reports and on this site is accurate as of the
date of publication. However, we cannot vouch for information
on other sites, whether academic, government not-for-profit
We point to some sites because we have found them of use,
think that they are of interest or may be of value to
our clients/contacts even though we may not agree with
particular analyses or figures.
my investment crashed and burned
In cyberspace, as in the 'non-virtual' world, investors
have responsibilities along with their rights. Information
on this site is provided without liability to the authors
and operators of this site.
We do not provide investment advice. We recommend
that you conduct your own investigations and consult with
your lawyer, broker, accountant or other investment adviser
prior to entering into any financial agreements.
FAQs about site copyright
This page answers some questions about copying this
site and our print material. Call us if you have other
Can I link to your site?
Yes, please do. We strongly encourage clients and
contacts to link to www.caslon.com.au. As a courtesy,
we would like to know that a link is being made - why
not simply use the email on
Can I frame your site?
you from framing. You should
not obscure identifying information, links to other parts
of this site or otherwise lead a viewer to believe that
the pages from the site are the property of another entity.
I want to copy text published on your site
Australian and international intellectual property
law allows limited copying, in certain circumstances,
without the permission of the author/copyright owner.
In general, feel free to reproduce 'non-substantial' extracts
from material published on this website as long as copying
is being done on a non-commercial basis and you identify
Bruce Arnold as the author and cite the relevant caslon.com.au
We have responded to particular requests by formally authorising
reproduction of substantial extracts or whole pages: contact
us if you have a particular need.
Can I copy all of a printed report from Caslon?
Sorry, not without our written permission. While "information
just wants to be free", as the cyber-hippies say,
"authors (and their elephants) just want to be fed".
Contact us and we'll discuss how we can meet your requirements.
who owns the elephant?
The illustrious Suleyman, alas, expired several hundred
years ago but the image based on Burgkmair's illustration
is protected by copyright law well into the new millennium.
It is part of our intellectual capital and we will accordingly
prosecute any entity that appropriates it.
I've heard that copyright is dead. Why do you bother?
It's alive and well; indeed gurus such as Lawrence
Lessig argue that evolving technologies and intellectual
property law will provide a higher level of protection
for much online material than for "dried tree-flakes
encased in dead cow".
The Intellectual Property guide
on this site provides pointers to major Australian and
overseas developments regarding copyright, patents and
trademarks in the digital environment.
Can I make a hardcopy?
You may prefer to read from a printout rather than
from the screen. If so, please feel free to make a single
copy for personal use.
FAQs about privacy
where are the cookies?
We use the Google
Analytics service to enhance the operation of this
site. Information from that service is not provided by
Caslon to third parties.
what data do you collect about my visit to the
We don't engage in systematic data profiling and do
not attempt to identify individual users/IP addresses.
Our collection of data varies; essentially we collect
and analyse basic web metrics information - such as whether
particular pages are being accessed, whether traffic is
coming from dot au domains or overseas, the ratio of .gov
to .com to .org traffic - so that we can improve this
who gets to see the data?
Our privacy statement makes a commitment about collection,
storage, use and disposal of personal data.
Access to information about use of the site is restricted
to Caslon Analytics personnel and contractors subject
to an agreement to adhere to our policy.
We don't disclose or publish information that identifies
individual machines or sub-groupings of addresses without
We don't sell or otherwise provide profiling data or mailing
lists to other businesses, academic institutions or non-profit
While the internet is not a sewer thick with cybercriminals
and anarchists, breaches of law do occur online.
We accordingly reserve the right to gather more extensive
information in dealing with damage to the site or where
there is reason to believe a breach of the law is being
or has been committed. Where necessary such information
will be disclosed to the relevant authorities.
does your policy include storage and disposal?
Our electronic and hardcopy records are stored in
a secure environment.
Disposal reflects Australian records management industry
'best practice' standards.
what about email and mailing lists?
We don't sell or give away email addresses. If you
contact us with a query you can be sure we won't incorporate
the address in a database for subsequent sale.
Similarly, we don't spam.
Like many businesses, we maintain databases of professional
is concerned with information - we thus give the same
protection to snailmail and electronic lists.
can I correct data about myself?
By all means. If your address is wrong, correction
is strongly welcomed.
We don't engage in data matching about purchases - we're
not that sort of business. Unlike parts of government
or the finance sector we don't require information about
whether you own your own home, have a criminal record,
eat muesli or favour dogs over cats. That means
we don't collect much information of a personal nature.
what about questionnaire, focus group and interview
From time to time Caslon conducts surveys and gains
information from focus groups or in one-on-one discussions.
All information gathered is treated on a confidential
Unless previously and explicitly identified during the
collection process we do not disclose any data that could
reasonably be expected to enable identification of individual
citizens/businesses or that can be readily attributed
to particular contacts.
Any identification of clients (explicit or by reasonable
inference) in published documents has the permission of
where are the seals
We are not a member of TRUSTe or similar organisations.
There are two reasons.
Firstly, the effectiveness of some trustmark bodies is
questionable. It is clear that major corporate members
after behaving in ways that are less than ideal have been
'flogged with a lettuce leaf' by the trustmark operators.
Secondly, because we're not engaged in electronic retailing
or the assembly, storage, processing and disclosure of
data about consumers or taxpayers there is no need for
Caslon Analytics to behave in a way that poses privacy
concerns. We don't believe in window dressing - including
seals for the sake of seals. Just as importantly, we value
our ability to provide independent analysis of government
and private sector privacy initiatives.
Read the legal boilerplate but still uncertain about what
you can do with this site? Don't hesitate to give us a
call or email us.