placement

This page considers online advertisements.

     introduction

In 2007 the Internet Advertising Bureau claimed that Google scored 43% (US$1.6 billion) of the £2.016 billion UK online ad market in 2006, up from 2005 when its US$878 million UK revenue accounted for 35% of the total £1.36 billion spent that year in the UK on online marketing.

The IAB claimed that in terms of the paid-for search market, supposedly 57.8% of the total online ad spend in the UK in 2006, Google was more dominant, gaining 75% of the £1.2 billion paid-for search market ahead of competitors such as Microsoft and Yahoo! (which shared £295 million in 2006). Although there was a 52% increase in the amount marketers spent on paid-for search from 2005 to 2006, the amount gained by Google's rivals was flat from 2005. Google's share increased from 63% in 2005, when the UK online paid-for search market was worth £768.4 million.






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