|  Overview 
 This profile deals with some of the more interesting (or 
                        merely influential) writers about the information economy 
                        and networked communication systems.
 
 Each page offers a short biography, highlights writing 
                        of particular importance and notes some of the major critical 
                        studies.
 
 It also provides an introduction to themes in writing 
                        about the net, including the information society, mapping 
                        the information economy, digital futurists and what one 
                        of our clients has characterised as 'the cosmocrats'.
 
 The profile is eclectic and and of course not definitive.
 
 
  in this profile 
 The following pages deal with -
  
                        Fritz 
                          Machlup and mapping the production 
                          of information in the 'information economy'
 Claude Shannon and mathematical 
                          communication theory
 
 Ithiel de Sola Pool and the vision of the borderless 
                          world
 
 Max Weber and bureaucratisation of the digital revolution
 
 Thorstein Veblen and the 'new 
                          class'
 
 Marshall McLuhan and technological 
                          determinism
 
 Alan Turing, codes and regulation 
                          online
 
 Alfred Chandler, investment 
                          and the shape of business in a wired economy
 
 Joseph Schumpeter and 'creative 
                          destruction'
 
 Ronald Coase and information 
                          economics
 
 Daniel Bell and the 'Information 
                          Society'
 
 Esther Dyson and the vicissitudes of power
 
 George Gilder and high-tech futurism, from Toffler to 
                          Gingrich
 
 Saskia Sassen and globalisation
 
 Manuel Castells and the GII
  orientation 
 One of the sillier aspects of recent 'new economy' hype 
                        is the claim that the web represents a fundamental change 
                        from the past and the 'new rules' have been discovered 
                        in the past ten years, generally by men who wear black 
                        t-shirts or Armani suits. John Barlow, for example, warbles 
                        that
  
                        we 
                          are in the middle of the most transforming technological 
                          event since the capture of fire. I used to think that 
                          it was just the biggest thing since Gutenberg, but now 
                          I think you have to go back further.  In 
                        practice some of the most powerful insights have come 
                        from the 'pre-digital' era. And many of the slogans mouthed 
                        by today's pundits originated in the writing of theorists 
                        from the age of black & white television, rather than 
                        the 500 channel broadband infotopia.
 This profile is an informal tribute to some of those thinkers.
 
 It also offers a perspective on recent developments. We 
                        for example consider that the writings of Alfred Chandler 
                        or Thorsten Veblen provide greater insights into the new 
                        economy and 'being digital' than those of more fashionable 
                        gurus such as Nicholas Negroponte, Paul Saffo or Kevin 
                        Kelly.
 
 
 
 
 
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