audiences

This page presents selected statistics about audiences.

It supplements the discussion of audience measurement mechanisms. It also supplements the Communications Revolution profile and the Metrics & Statistics guide elsewhere on this site

    film

Australian attendances reached an all time peak in 1944-45 with 151 million admissions. By 2003 that was down to 89.8 million, with 83.6 million tickets in 2006. In the latter year some 63.6 million DVDs were sold, up from 30.8 million in 2003.

In 2006 US consumers spent more on bottled water - eg Poland Spring, Evian, Dasani and Fiji Water - at US$15 billion than on movie tickets.

    radio

US residents who turn on radio at least once a week - 94.2% (2003), 95.8% (1993)

Average time US residents listen each week - 19 hours 30 minutes (2003), 22 hours 30 minutes (1993)

    tv

The US Census Bureau estimated in 2008 that an average person (12 or older) will spend 1,704 hours watching television during that year (4.7 hours per day), up from 1,502 hours (4.1 hours per day) in 2000. Much of that 'watching' of course involves having the set on while the viewer visits the fridge, visits the bathroom or surfs the net.

 

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