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landmarks
This page highlights landmarks in the colour pages industry.
Context is provided by the multi-page communications, business
& media timeline on this
site.
1880
Richard Donnelley establishes The Chicago Directory Company
1882
father Richard R. Donnelly founds R.R. Donnelley & Sons
1886
Reuben Donnelley introduces first telephone directory in
Chicago
1930
Merchants Advertising Service Inc launches local community
directories for Long Island
1935
'classified' section of PMG phone directory in Australia
printed on pink paper stock, later becomes known as 'Pink
Pages'
1949
Merchants Advertising Service Inc becomes Yellow Book, later
Yellow Book USA
1961
Dun
& Bradstreet buys Reuben H Donnelly Corporation
1975
Telecom in Australia
establishes National Directory Service to manage directory
publication and distribution
Telecom launches Australian colour pages directory
1980
Thomson
(Canada) sells Thomson Yellow Pages (UK), forms Thomson
Directories as joint venture with Dun & Bradstreet's
RH Donnelley
1986
Dun & Bradstreet buys Southern New Jersey Community
Directories
Yellow Book acquired by Multi-Local Media Corp
1987
Times
Mirror (US) sells Times Mirror Press telephone directory
printing arm to GTE Directories
1988
Dun & Bradstreet forms Venture One directories partnership
with Southwestern Bell
US Supreme Court decision in Feist v Rural Telephone
Dun & Bradstreet forms Cen-Don directory services partnership
with Centel Directory Company
1990
Dun & Bradstreet forms Don-Tech directory partnership
with Ameritech
1991
Dun & Bradstreet sells Donnelley Marketing (85-million-household
consumer information database)
launch of PagesSoleil, France's first independent directory
Telstra reorganises white and colour pages directory publishing
arm as Pacific Access
1994
Dun & Bradstreet sells stake in Thomson Directory
to US West
Hearst
(US) buys Associated Publishing Company, publisher of colour
pages directories
1996
Yellow Book USA buys Gannett
Community Directories (40 local markets in New Jersey and
New York)
1997
VNU (Netherlands)
buys ITT Directories (US)
Yellow Book USA acquires R H Donnelley East directory business
(inc 43 colour pages directories in Delaware, Maryland,
New Jersey, Pennsylvania, Virginia and Washington DC)
3i backs Gary List in buyout of UK Thomson Directories for
€133m
1998
Yellow Book USA acquires Southern Directory Company (29
directories in Mississippi, Alabama, Georgia, Tennessee
and North Carolina)
Dun & Bradstreet spins off RH Donnelley
1999
Yellow Book USA acquires Dixie Directory Company and Yellow
Page One
BT buys Yellow Book USA
2000
Yellow
Book USA acquires Sprint Publishing & Advertising's
Midwest operations (55 directories) for US$2.23bn
Yellow Book USA acquires Dellwood Publishing, Sunshine Pages,
Carolina Publishing and RH Donnelley's One Book Yellow Pages
in Greater Cincinnati
Eniro buys Yellow Pages Moscow (Russia) and Wer liefert
was? (Germany)
Telia (Sweden) transfers most directory operations to Eniro,
then floats Eniro
2001
BT Group (UK) sells Yell directories arm to Apax
Partners and HMTF for
£2.14bn
Eniro buys Panorama Polska
Yellow Book USA buys CGC directories in Louisiana and Key
West, Florida
2002
Qwest (US) sells QwestDex directories arm to Carlyle
consortium for US$7bn
infoUSA buys Hill-Donnelly Directory Company
3i buys Fonecta for €112m
infoUSA buys City Directory Publishing Company
VNU buys remaining 65% of Golden Pages directories business
in Eire for €185m and 28% of Romanian directory publisher
Pagini Aurii for €6.5m
Australian High Court decision in Desktop Marketing
Systems Pty Ltd v Telstra Corporation
Yell buys McLeodUSA Media Group for US$600m, National Directory
Company (US), AlabamaDirect Cullman Area-Wide Country, Pinnacle
Directory Company, Mann Media and Chesapeatre Publishing
Pacific Access becomes Sensis, pays $20m for Fairfax's
CitySearch
2003
VNU increases stake in Pagini Aurii in Romania to 85%
3i and Veronis Suhler Stevenson (VSS) support buyout of
De Telefoongids (€500m) from KPN directories
3i and VSS support buyout of Mediatel (€270m) from
Verizon directories
2004
VNU sells World Directories arm for €2.1bn to Apax
Partners and Cinven
Sensis acquires Universal Publishers (UBD and Gregory's
Directories)
Yell buys Feist
RH Donnelley Corporation pays US$1.4bn for SBC directory
publishing business in Illinois and Northwest Indiana
Seat Pagine Gialle sells Consodata SA (Germany, UK, France
and Spain) to Acxiom for
€30m
Bain Capital buys Canadian colour pages for US$1.5bn
Telstra buys 'Trading Post' classifieds publications for
$636m
France Telecom floats 38% of PageJaunes
Hearst buys White Pages Directory Publishers (US) for US$300m
3i and Veronis Suhler Stevenson (VSS) combine De Telefoongids,
Fonecta and Mediatel as Yellow Brick Road (YBR)
YBR sold to Macquarie consortium for €1.825bn
2005
Yellow Pages Group agrees to pay US$436m for Trader Media
Yellow Pages Group announces alliance with Google, with
information available on new Google Local service
Sensis expands into online recruitment
Yell Group buys TransWestern Holdings (US) from Thomas H
Lee, CIVC and TransWestern Management for US$1.5bn
RH Donnelly buys Dex Media (US) for US$9.5bn
France Telecom sells further 8% of PageJaunes for €440.5m
Bain Capital sells Advertising Directory Solutions (Canada)
to Yellow Pages Group for C$2.55bn
2006
Telstra pays $338m for 51% of Chinese real estate site SouFun
Yellow Pages Group Co. agrees to pay C$281m for MTS Allstream's
directories arm (11 white pages and colour pages directories
across Manitoba)
KKR and Goldman Sachs
pay €3.3bn for Pages Jaunes
Yellow Pages Group pays C$760m for Classified Media (Canada)
Holdings Inc
Yell makes €3.07bn bid for Spanish rival Telefonica
Publicidad e Informacion (TPI)
Yellow Book USA buys Click Forward Marketing
2007
CCMP Capital and Teachers' Private Capital (Ontario Teachers'
Pension Plan) buys Telecom New Zealand's colour and white
pages directories for C$1.85bn
Hawaiian Telcom sells directory arm to Local Insight Media
for US$435m
R H Donnelley buys business search engine Business.com for
US$345m
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