Caslon Analytics elephant logo title for Colour Pages Directories note
home | about | site use | resources | publications | timeline   spacer graphic   Ketupa





related pages icon

Networks &
the GII


related pages icon

Aust & NZ


section heading icon     landmarks

This page highlights landmarks in the colour pages industry.

Context is provided by the multi-page communications, business & media timeline on this site.

section marker     1880

Richard Donnelley establishes The Chicago Directory Company

section marker     1882

father Richard R. Donnelly founds R.R. Donnelley & Sons

section marker     1886

Reuben Donnelley introduces first telephone directory in Chicago

section marker     1930

Merchants Advertising Service Inc launches local community directories for Long Island

section marker     1935

'classified' section of PMG phone directory in Australia printed on pink paper stock, later becomes known as 'Pink Pages'

section marker     1949

Merchants Advertising Service Inc becomes Yellow Book, later Yellow Book USA

section marker     1961

Dun & Bradstreet buys Reuben H Donnelly Corporation

section marker     1975

Telecom in Australia establishes National Directory Service to manage directory publication and distribution

Telecom launches Australian colour pages directory

section marker     1980

Thomson (Canada) sells Thomson Yellow Pages (UK), forms Thomson Directories as joint venture with Dun & Bradstreet's RH Donnelley

section marker     1986

Dun & Bradstreet buys Southern New Jersey Community Directories

Yellow Book acquired by Multi-Local Media Corp

section marker     1987

Times Mirror (US) sells Times Mirror Press telephone directory printing arm to GTE Directories

section marker     1988

Dun & Bradstreet forms Venture One directories partnership with Southwestern Bell

US Supreme Court decision in Feist v Rural Telephone

Dun & Bradstreet forms Cen-Don directory services partnership with Centel Directory Company

section marker     1990

Dun & Bradstreet forms Don-Tech directory partnership with Ameritech

section marker     1991

Dun & Bradstreet sells Donnelley Marketing (85-million-household consumer information database)

launch of PagesSoleil, France's first independent directory

Telstra reorganises white and colour pages directory publishing arm as Pacific Access

section marker     1994

Dun & Bradstreet sells stake in Thomson Directory to US West

Hearst (US) buys Associated Publishing Company, publisher of colour pages directories

section marker     1996

Yellow Book USA buys Gannett Community Directories (40 local markets in New Jersey and New York)

section marker     1997

VNU (Netherlands) buys ITT Directories (US)

Yellow Book USA acquires R H Donnelley East directory business (inc 43 colour pages directories in Delaware, Maryland, New Jersey, Pennsylvania, Virginia and Washington DC)

3i backs Gary List in buyout of UK Thomson Directories for €133m

section marker     1998

Yellow Book USA acquires Southern Directory Company (29 directories in Mississippi, Alabama, Georgia, Tennessee and North Carolina)

Dun & Bradstreet spins off RH Donnelley

section marker     1999

Yellow Book USA acquires Dixie Directory Company and Yellow Page One

BT buys Yellow Book USA

section marker     2000

Yellow Book USA acquires Sprint Publishing & Advertising's Midwest operations (55 directories) for US$2.23bn

Yellow Book USA acquires Dellwood Publishing, Sunshine Pages, Carolina Publishing and RH Donnelley's One Book Yellow Pages in Greater Cincinnati

Eniro buys Yellow Pages Moscow (Russia) and Wer liefert was? (Germany)

Telia (Sweden) transfers most directory operations to Eniro, then floats Eniro

section marker     2001

BT Group (UK) sells Yell directories arm to Apax Partners and HMTF for £2.14bn

Eniro buys Panorama Polska

Yellow Book USA buys CGC directories in Louisiana and Key West, Florida

section marker     2002

Qwest (US) sells QwestDex directories arm to Carlyle consortium for US$7bn

infoUSA buys Hill-Donnelly Directory Company

3i buys Fonecta for €112m

infoUSA buys City Directory Publishing Company

VNU buys remaining 65% of Golden Pages directories business in Eire for €185m and 28% of Romanian directory publisher Pagini Aurii for €6.5m

Australian High Court decision in Desktop Marketing Systems Pty Ltd v Telstra Corporation

Yell buys McLeodUSA Media Group for US$600m, National Directory Company (US), AlabamaDirect Cullman Area-Wide Country, Pinnacle Directory Company, Mann Media and Chesapeatre Publishing

Pacific Access becomes Sensis, pays $20m for Fairfax's CitySearch

section marker     2003

VNU increases stake in Pagini Aurii in Romania to 85%

3i and Veronis Suhler Stevenson (VSS) support buyout of De Telefoongids (€500m) from KPN directories

3i and VSS support buyout of Mediatel (€270m) from Verizon directories

section marker     2004

VNU sells World Directories arm for €2.1bn to Apax Partners and Cinven

Sensis acquires Universal Publishers (UBD and Gregory's Directories)

Yell buys Feist

RH Donnelley Corporation pays US$1.4bn for SBC directory publishing business in Illinois and Northwest Indiana

Seat Pagine Gialle sells Consodata SA (Germany, UK, France and Spain) to Acxiom for €30m

Bain Capital buys Canadian colour pages for US$1.5bn

Telstra buys 'Trading Post' classifieds publications for $636m

France Telecom floats 38% of PageJaunes

Hearst buys White Pages Directory Publishers (US) for US$300m

3i and Veronis Suhler Stevenson (VSS) combine De Telefoongids, Fonecta and Mediatel as Yellow Brick Road (YBR)

YBR sold to Macquarie consortium for €1.825bn

section marker     2005

Yellow Pages Group agrees to pay US$436m for Trader Media

Yellow Pages Group announces alliance with Google, with information available on new Google Local service

Sensis expands into online recruitment

Yell Group buys TransWestern Holdings (US) from Thomas H Lee, CIVC and TransWestern Management for US$1.5bn

RH Donnelly buys Dex Media (US) for US$9.5bn

France Telecom sells further 8% of PageJaunes for €440.5m

Bain Capital sells Advertising Directory Solutions (Canada) to Yellow Pages Group for C$2.55bn

section marker     2006

Telstra pays $338m for 51% of Chinese real estate site SouFun

Yellow Pages Group Co. agrees to pay C$281m for MTS Allstream's directories arm (11 white pages and colour pages directories across Manitoba)

KKR and Goldman Sachs pay €3.3bn for Pages Jaunes

Yellow Pages Group pays C$760m for Classified Media (Canada) Holdings Inc

Yell makes €3.07bn bid for Spanish rival Telefonica Publicidad e Informacion (TPI)

Yellow Book USA buys Click Forward Marketing

section marker     2007

CCMP Capital and Teachers' Private Capital (Ontario Teachers' Pension Plan) buys Telecom New Zealand's colour and white pages directories for C$1.85bn

Hawaiian Telcom sells directory arm to Local Insight Media for US$435m

R H Donnelley buys business search engine for US$345m


this site
the web


version of October 2007
© Bruce Arnold | caslon analytics