marks and politics

[under development]

     no logo, no mark?

Wally Olins, arguably the most influential practitioner of branding over the past 40 years, questioned 'no logo' rhetoric from anti-globalisation figures such as Noreena Hertz and Naomi Klein in his On Brand (London: Thames & Hudson 2003).

With his usual panache he commented that 'brand' corporations have been assailed for

grinding the faces of the poor in Third World countries, suborning and subverting the education of children in the West, charging too much and giving too little to customers and potential customers everywhere, brainwashing people with relatively little money into buying products they don't need and don't really want and that might harm them, and generally acting like bully boys, thugs and profiteers. This may be an exaggeration of the 'No Logo' view but if it is it's only very slight.

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