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search engines
This
page looks at web searching, in particular search engines
such as Google, and the search industry.
It covers -
It
is supplemented by notes on search engine optimisation
(SEO) and search terms.
Questions about people use - or misuse - search engines
are explored later in this profile.
studies
Much of the academic literature on search engine algorithms
may strike non-specialist readers as dauntingly hermetic
and, more significantly, as offering little value for
improving the effectiveness of their information retrieval
or positioning of their sites.
Points of entry include Richard Petterson's 1997 paper
Eight Internet Search Engines Compared, Modern
Information Retrieval (Upper Saddle River: Addison-Wesley
1999) by Ricardo Baeza-Yates & Berthier Ribeiro-Neto
and 2007 Technical Report: A Comparison of Open Source
Search Engines (PDF)
by Christian Middleton & Ricardo Baeza-Yates.
More detailed work includes Google's PageRank and
Beyond: The Science of Search Engine Rankings (Princeton:
Princeton Uni Press 2006) by Amy Langville & Carl
Meyer, Survey of Text Mining: Clustering, Classification,
and Retrieval (Springer 2003) edited by Michael Berry,
Understanding Search Engines: Mathematical Modeling
and Text Retrieval. SIAM 2005) by Michael Berry &
Murray Browne, Text Mining: Predictive Methods for
Analyzing Unstructured Information (New York: Springer
2007) edited by Sholom Weiss, Mining the Web: Analysis
of Hypertext and Semi Structured Data (San Francisco:
Morgan Kaufmann 2002) by Soumen Chakrabarti and Information
Retrieval: Algorithms and Heuristics (New York: Springer
2006) by David Grossman & Ophir Frieder. Other resources
are highlighted here.
A popular introduction to data mining is provided by Ian
Ayres in Super Crunchers (New York: Bantam 2007).
Literature about Google and its peers echoes the upbeat,
often triumphalist writing about early ISPs such as AOL.
For Google see The Google Story: Inside the Hottest
Business, Media & Technology Success of Our Time
(New York: Delacorte Press 2004) by David Vise & Mark
Malseed,The Search: How Google and Its Rivals Rewrote
the Rules of Business and Transformed Our Culture
(New York: Portfolio 2004) by John Battelle and Google
and the Myth of Universal Knowledge: A View from Europe
(Chicago: Uni of Chicago Press 2006) by Jean-Noël
Jeanneney. Other persepectives are offered in Libraries
and Google (Binghamton: Haworth 2006) edited by William
Miller & Rita Pellen,The Long Tail: Why the Future
of Business Is Selling Less of More (New York: Hyperion
2006) by Chris Anderson and the 2007 'Spam Double Funnel:
Connecting Spammers With Advertisers' paper (PDF)
by Yi-Min Wang, Ming Ma, Yuan Niu & Hao Chen.
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