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overview

domains

content

population

traffic

navigation

demographics

methods

teledensity

ranks

divides

jargon

sources

lies & spin

business

visualisation

analytics

pageviews
















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Digital
Divides

section heading icon     overview

This guide is concerned with the contentious area of web metrics and statistics: measuring the size of the web, determining the value of electronic commerce and identifying who is online. It includes pointers to demographic and policy studies about the digital divide.
 
subsection heading icon     contents of this guide

The following pages cover -

  • domains - statistics and studies of the number of domains, their growth and geographical distribution of hosts
  • content - studies about the number, age and composition of web pages
  • population - the size of the online population
  • traffic -  maps of internet traffic and the growth of the web
  • navigation -  measures of how people are finding information online
  • demographics - who is online, what are the dominant languages
  • methods - methodologies for sizing the net and audiences, tracking growth and assessing the digital economy
  • teledensity - standard measures for availability and use of ICT?
  • rankings - questions about national connectivity rankings and 'broadband gap' rhetoric.
  • divides - one 'digital divide' or many?' (A detailed supplementary profile discusses national/regional digital divide studies and particular initiatives)
  • jargon - a concise introduction to some web metrics terminology
  • An itemisation of major online sources of internet statistical data, consolidating references throughout this guide and other guides on this site.
  • lies, spin & web stats - pointers to basic writing about the use and abuse of internet statistics, along with the web statistics generator
  • industry - an exploration of the internet metrics industry, looking at the history and commercial basis of traffic measurement businesses such as Jupiter Media Metrix and ACNielsen
  • visualisation - studies and tools for visualising the web and relationships between particular sites.
  • analytics - questions about analytics services and use of tools such as Google Analytics
  • pageviews - debate about 'core metrics' such as pageviews, 'time at site' and activity.

subsection heading icon     associated

Several other guides and profiles on this site highlight statistical information, explore data collection and analysis methodologies, or identify major studies.

They include -

  • marketing guide offers pointers to industry studies, academic research and other information about online advertising
  • communication & media statistics note, offering benchmarks by providing figures from past communication & information revolutions
  • the audience research profile, considering offline and online opinion polling issues, mechanisms and history





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version of August 2006
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