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section heading icon     identity pollution

This page considers identity pollution.

It covers -

It complements the discussion of fakesters (aka space fakes) in social network services.

     introduction

Much identity pollution is not concerned with financial gain and not concerned to airbrush the offender's public profile. Instead it seeks to erode or destroy a victim's public reputation and self-esteem. That victim might be a political opponent, a business competitor, a former partner, a target of school bullying or merely a public figure such as a High Court judge who has attracted the enmity of someone nasty.

That erosion has traditionally featured mechanisms such as letters and statements that purport to come from a political or commercial rival, the expectation being that third parties will mistakenly believe that the falsehood peddled by the offender comes from the victim and will accordingly shun the victim.

Identity pollution in recent years has involved 'joe job' email messages and faxed media releases. It has also involved fake blogs, wikipedia entries and social network service profiles (in which, for example, a former lover in the guise of the victim 'reveals' that he likes to strangle kittens, engage in stigmatised sexual activities and steal money from his employer).

Some identity pollution - perhaps the pollution most frequently encountered by people online - involves using someone else's identity to persuade a recipient to read (or merely to receive) an email or other communication.

It is exemplified by spammers engaging in the forgery of email headers in an effort to subvert filtering (eg network operators often do not block messages that purport to come from trusted personal contacts or organisations) and to encourage a recipient to open the message that has not been filtered out by the network operator or by personal filter lists.

     political dirty tricks

One of the more obscure forms of online identity offences is an update of traditional political, personal or corporate smears, which saw an opponent disseminate a letter or statement supposedly authored by an entity to be discredited.

Such communications in paper formats include -

  • fictitious acknowledgements of sexual or financial impropriety (eg US presidential candidates 'confessing' to children out of wedlock or across the colour barrier)
  • fake endorsement of unpopular causes
  • fake endorsement by unpopular organisations (eg distribution during the Australian 2007 federal election of leaflets from a fictitious extremist body that purportedly supported the ALP candidate in the seat of Lindsay)
  • fake attacks on popular causes
  • fake association with stigmatised entities such as the Communist Party (on occasion 'substantiated' through doctored photographs, such as a 1950 photo of US Senator Millard Tydings supposedly talking with Communist Party leader Earl Browder and fake newspaper clips of John Kerry on stage with Jane Fonda at a 1970s Vietnam War protest).

In the online environment 'joe jobs' as part of the digital intifada or US 'culture wars' have included email messages that purport to come from figures such as Noam Chomsky, Hillary Clinton and Arial Sharon or from entities such as the Israeli government, Procter & Gamble, the ACLU or World Bank. In 2005 a fake media release outing Scottish Executive minister Malcolm Chisholm (supposedly announcing that he wanted to end "speculation" about his sexuality and that he was "gay and in love") was emailed to the media.

In December 2008 the New York Times ineptly published a fake letter to the editor from Paris mayor Bertrand Delanoë. The letter gained international attention for its denunciation of Caroline Kennedy's campaign for Hillary Clinton's Senate seat. Oops, said the Times -

This letter was a fake. It should not have been published.
Doing so violated both our standards and our procedures in publishing signed letters from our readers.

We have already expressed our regrets to Mr. Delanoë's office and we are now doing the same to you, our readers.
This letter, like most Letters to the Editor these days, arrived by email. It is Times procedure to verify the authenticity of every letter. In this case, our staff sent an edited version of the letter to the sender of the email and did not hear back. At that point, we should have contacted Mr. Delanoë's office to verify that he had, in fact, written to us.

We did not do that. Without that verification, the letter should never have been printed. We are reviewing our procedures for verifying letters to avoid such an incident in the future.

Telephone joe jobs have featured in US robocalls (use of databases to call all/specified numbers with a recorded message from a political candidate or advocate), apparently in efforts to misrespresent the supposed caller or merely to damage that person's reputation by annoy the recipient after receiving ten or more messages per day.

The intention of such forgeries is generally to gain media attention (eg encourage journalists to report a "widely circulated rumour"), erode a reputation, reinforce negative perceptions of the subject and provoke email responses (eg counter messages that flood the real inbox or result in blacklisting of messages from the owner of the name).

In 2008 the New York Times breathlessly announced that

Barack Obama is in the final stages of putting in place a crack team of cybernauts that will respond aggressively to rumours that the presumptive Democratic candidate for the US presidential election is "unpatriotic and a Muslim." ... The rapid response internet war room team will track and respond immediately to online inaccurate informations about the Illinois senator. "The only way to run a campaign is to respond immediately when inaccurate information is put out. They [the e-mails] are saying he's a Muslim. He's not."

Obama's campaign unveiled a new Web site on which it listed five sets of rumors about Mr. Obama and his wife, Michelle, along with responses intended to establish that they are baseless and false. The Obama campaign encouraged supporters to read each rumor and the corresponding facts debunking it, and then to e-mail the entries to their entire address books. By Thursday evening, more than 20,000 people had registered at the site, and more than 18,000 e-mail messages were sent.

     social death by SNS

Character assassination is not restricted to politics.

A 2003 Boston Globe article asked

Looking for revenge on that rotten former boyfriend? Make a homepage in his name where he brags about being a liar and ex-con with scabies. Let Google do the rest

Some people have taken that advice to heart, creating Facebook, Bebo, MySpace or other social network service (SNS) profiles in someone else's name, creating a blog in that person's name or merely appropriating the person's identity for posts in an online forum.

The intention is to sully the victim's reputation. It is predicated on some people assuming that the profile is genuine (and that the 'confession' of drug abuse, professional malpractice, contempt for clients and colleagues, ingestion of illicit substances, dishonesty, racism or other attributes are true). It is also predicated on the more savvy - or more cautious - viewers recognising that the profile or post may be bogus but wondering whether there's fire if there's smoke.

Incidents of social death by SNS in Australia have featured grubby fake profiles of leading judge Michael Kirby and senior federal MP Stewart McArthur.

Pollution is not restricted to Facebook and its peers or national figures: one of the landmark defamation cases discussed elsewhere on this site is that of Zeran in the US, involving a minor businessman smeared by anonymous posters in an AOL forum.

Some people have exploited Wikipedia. Kennedy associate John Seigenthaler Sr. thus found that he had been defamed in a biography on that site (and on its numerous clones). He commented that

When I was a child, my mother lectured me on the evils of "gossip." She held a feather pillow and said, "If I tear this open, the feathers will fly to the four winds, and I could never get them back in the pillow. That's how it is when you spread mean things about people."

For me, that pillow is a metaphor for Wikipedia.

     messaging

In practice most people encounter identity pollution through their email inbox.

That is partly a function of the 'attention economy', in which people allocate time by choosing to open email from friends, colleagues or other trusted sources such as government agencies and financial institutions.

That trust provides spammers with an incentive to appropriate an individual's or organisation's email address.

Much of the email that people get from banks, insurance companies and entities such as the FBI, United Nations, Australian Taxation Office or US Treasury Department does not come from those bodies. 419 scam email similarly often does not come from the purported author, with scammers sometimes appropriating the identity of real people.

Some messaging may be designed to cause pain for the purported author, rather than hide fraud by a scammer. In 2003 for example a Sydney employee lost her job after a former boyfriend harassed her by sending 419 scam-style email (messages which informed recipients that they were the owner of an unclaimed bank account or beneficiary of a deceased estate) with her work number as the contact.

     remedies

Legal remedies for identity pollution essentially depend on the circumstances: there is no 'silver bullet' solution that covers all incidents and all jurisdictions.

Potential remedies include -






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version of December 2008
© Bruce Arnold
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